When it comes to growing your local business, online advertising is a game changer. Whether you run a bakery, a barbershop, or a small consultancy, getting your brand in front of the right people in your area can turn clicks into loyal customers.
So, let’s explore 10 of the best ways to do local online advertising for your business in 2025.
1. Google Business Profile (GBP) Optimization
Make sure your Google Business Profile is completely filled out—with updated hours, pictures, and location details. This free tool puts your business front and center when people search on Google or Maps.
2. Facebook & Instagram Ads
Meta’s ad platform allows you to target users by location, interests, and behavior. Running geo-targeted promotions or seasonal ads can help attract local traffic to your storefront or website.
3. WhatsApp Business
WhatsApp isn’t just for messaging—it’s a local customer relationship tool. Use broadcast lists, product catalogs, and automated greetings to keep in touch with customers in your neighborhood.
4. Local SEO
Focus on search terms that include your city or neighborhood. For example, instead of “cake delivery,” go for “cake delivery in Ikeja.” Also, get listed on local directories like VConnect, Finelib, and Nigeria Galleria.
5. Influencer Collaboration (Micro-Influencers)
Partner with local content creators who already have trust and reach in your area. Micro-influencers often have higher engagement rates and are more affordable for small businesses.
6. Sponsor Local Events (Digitally)
You don’t always have to rent a booth—sponsoring an online local event or livestream can get your name in front of a targeted audience. Think online church programs, community webinars, or virtual classes.
7. SMS & Email Campaigns
Build a local subscriber list and send out updates, offers, or events. Short, value-packed messages perform really well when you keep it relevant to the community.
8. Run Location-Specific Google Ads
Set your Google Ads to only show in specific locations. Use “location extensions” to help people find your address, call you, or get directions straight from the ad.
9. Join Community Facebook Groups
Don’t underestimate the power of Facebook groups. Many local communities have active buying and selling groups where you can promote your services (as long as the rules allow).
10. Collaborate With Other Local Businesses
Cross-promote with nearby brands. For example, if you run a gym, team up with a local smoothie shop for a co-branded offer and promote it across both your platforms.
Final Thoughts
Online advertising doesn’t have to mean global reach. Targeting your local audience with smart, budget-friendly strategies is often the fastest way to grow. Whether you’re just starting or trying to scale, start small, test what works, and build from there.
Contact us for your Google business profile.