Google Business Profile (formerly Google My Business) is a powerful tool for boosting local visibility. But its free website builder comes with limitations—it’s basic, not highly customizable, and depends entirely on Google’s platform.
If you’re looking for more control over your business’s online presence, here are some top alternatives to Google Business Profile websites worth considering.
1. WordPress
Best for: Full control and customization
WordPress powers over 40% of the web for a reason. With thousands of themes and plugins, you can build a professional site with features tailored to your business needs.
Why choose it over GBP websites:
- Unlimited customization
- Integrations with SEO tools like Yoast
- Freedom to choose hosting and domain
- Ideal for long-term brand building
2. Wix
Best for: Drag-and-drop simplicity
Wix is a popular website builder with a beginner-friendly interface. It offers stylish templates and built-in business tools like booking systems, chat, and eCommerce.
Why choose it over GBP websites:
- Beautiful, mobile-friendly templates
- Easy to update without technical skills
- Built-in SEO and analytics
3. Squarespace
Best for: Creative and design-focused businesses
Squarespace is known for its sleek, modern templates. If visuals are a big part of your brand—like photography, design, or fashion—it’s an excellent choice.
Why choose it over GBP websites:
- High-quality, professional designs
- Built-in blogging and marketing tools
- Reliable hosting and domain management
4. Shopify
Best for: eCommerce-focused businesses
If your main goal is selling online, Shopify gives you all the tools you need—from product pages to payment processing and shipping integrations.
Why choose it over GBP websites:
- Robust eCommerce features
- Secure and reliable checkout system
- App integrations for marketing and automation
5. Weebly
Best for: Small businesses on a budget
Owned by Square, Weebly offers affordable website building with integrated payment processing. It’s simple, straightforward, and effective.
Why choose it over GBP websites:
- Low-cost plans
- Easy integration with Square POS
- Good for restaurants, local services, and small retailers
6. Zoho Sites
Best for: Businesses already using Zoho tools
Zoho Sites integrates seamlessly with Zoho’s suite of apps, making it a good fit for businesses that already rely on Zoho CRM, email, or marketing tools.
Why choose it over GBP websites:
- Direct integration with business tools
- Affordable and functional designs
- Easy form creation and data collection
Final Thoughts
While Google Business Profile websites are handy for quick setup, they’re limited in design and features. Platforms like WordPress, Wix, and Squarespace offer better customization, control, and scalability—making them ideal if you want your website to grow with your business.