When building a business website, design matters — but structure is everything. A well-structured website not only makes you look professional but also helps visitors quickly find the information they need. The right pages build trust, boost conversions, and improve your visibility in search engines.
So, what pages should every business website have? Let’s break it down.
1. Home Page
Your home page is the front door of your website. It should immediately tell visitors who you are, what you do, and how you can help them. Keep it simple, clear, and engaging with:
- A strong headline
- A brief description of your business
- Call-to-action buttons (e.g., “Contact Us” or “Get Started”)
2. About Us Page
People want to know who’s behind the business. Your About page is where you share your story, values, and mission. This helps build trust and humanize your brand.
3. Products or Services Page
Whether you sell products or offer services, this page should clearly outline what you provide. Include:
- Descriptions of your offerings
- Pricing (if possible)
- Benefits of choosing your business
4. Contact Page
Make it easy for visitors to reach you. A good contact page should include:
- Phone number
- Email address
- Physical location (if applicable)
- A contact form
5. Blog or Resources Page
A blog helps with SEO and positions you as an expert in your field. You can share tips, news, and industry insights that attract and educate your audience.
6. Testimonials or Reviews Page
Social proof is powerful. Displaying customer testimonials or case studies builds credibility and reassures potential clients that you deliver results.
7. FAQ Page
Frequently asked questions save time for both you and your customers. This page can address common concerns and provide clarity about your products or services.
8. Privacy Policy & Terms of Service
These pages are often overlooked but crucial, especially if you collect user data. They build trust and keep you legally compliant.
Final Thoughts
A business website should do more than look good — it should inform, engage, and convert. By including these essential pages, you’ll create a website that not only attracts visitors but also turns them into loyal customers.