What is a Marketing Strategy and How It Can Transform Your Business
If you’re running a business and wondering why your ads aren’t working or why your sales are inconsistent, the problem might not be your product—it might be your lack of a marketing strategy. Let’s break it down: What exactly is a marketing strategy, and how can it turn things around for your business? What is […]
What is Schema Markup? A Guide to SEO Success
If you want your website to stand out on Google, schema markup might be the secret weapon you’ve been overlooking. In this guide, we’ll break down exactly what schema markup is, why it matters, and how it can help you rank better and attract more clicks. What is Schema Markup? Schema markup is a type […]
How to determine your Facebook ad budget for 2025
If you’ve ever asked yourself, “How much should I spend on Facebook ads?”—you’re not alone. Facebook (now under Meta) still ranks among the top platforms for advertising in 2025, but knowing how to set the right budget can make the difference between wasting money and seeing real results. Let’s break it down together in a […]
10 Best Ways to Do Local Online Advertising for Your Business
When it comes to growing your local business, online advertising is a game changer. Whether you run a bakery, a barbershop, or a small consultancy, getting your brand in front of the right people in your area can turn clicks into loyal customers. So, let’s explore 10 of the best ways to do local online […]
Top 8 Social Media Marketing Trends to Watch in 2025
Social media is evolving fast — and if you’re running a business or personal brand, you’ll want to keep up. The rules have changed. What worked in 2023 or even 2024 might be old news by 2025. So, what exactly should you be focusing on this year? Let’s break it down. 1. AI-Generated Content Gets […]
Maximize your productivity: Essential tools for solopreneurs
Being a solopreneur is exciting—but let’s face it, it can also feel like juggling flaming swords while riding a unicycle. You’re the boss, the marketer, the accountant, and the customer support all rolled into one. To stay productive and sane, you need tools that do the heavy lifting so you can focus on what matters […]
How to sell digital products + 10 profitable ideas to try
Selling digital products is one of the smartest ways to make money online. Why? You create it once, and it keeps generating income—no inventory, no shipping stress, and very low overhead costs. Whether you’re a creative, a tech-savvy entrepreneur, or just someone looking for a side hustle, digital products open doors to passive income and […]
How Much Does It Cost to Start an Online Business in 2025
Starting an online business in 2025 doesn’t have to break the bank, but it does require some smart budgeting. Whether you’re planning to sell physical products, offer services, or start a digital brand, this guide breaks down the essential costs you should expect — in Naira. 1. Domain Name & Hosting – ₦20,000 to ₦50,000/year […]