Bomonyo Sam 
If you’ve ever registered a domain name, chances are you’ve come across the term WHOIS. But what exactly does it mean, and why does it matter for website owners and small businesses? This guide will break down WHOIS in simple terms, so you understand how it works, what information it reveals, and why it’s important. … Read more
If you’ve ever typed something like www.example.com into your browser, then you’ve used a URL. But what exactly is a URL, and why is it so important for the internet we use every day? Let’s break it down in simple terms. Definition of a URL URL stands for Uniform Resource Locator. It’s basically the “address” … Read more
Artificial Intelligence (AI) is no longer just a buzzword; it’s transforming industries and creating new opportunities for entrepreneurs and small businesses. From content creation to data-driven decision-making, AI can help you cut costs, boost productivity, and open entirely new revenue streams. If you’re wondering how to tap into this growing field, here are practical ways … Read more
Google Business Profile (formerly Google My Business) is a powerful tool for boosting local visibility. But its free website builder comes with limitations—it’s basic, not highly customizable, and depends entirely on Google’s platform. If you’re looking for more control over your business’s online presence, here are some top alternatives to Google Business Profile websites worth … Read more
When you’re running a small business, every naira (or dollar) counts. Your online presence starts with a domain name, but that doesn’t mean you need to break the bank to get one. The good news? There are several reliable and affordable domain registrars offering competitive prices without compromising on service. Here’s a quick guide to … Read more
In today’s highly competitive digital marketplace, simply listing your products online isn’t enough. If you want to attract, engage, and retain customers, content marketing is a must-have strategy. In this guide, we’ll break down what eCommerce content marketing is, why it matters, and how you can use it to grow your brand—plus 6 actionable tips … Read more
Introduction If you’ve ever made a change on your website and instantly regretted it, you’re not alone. For small business owners managing their own websites, one mistake can result in downtime, broken pages, or worse—lost customers. That’s where a staging site comes in. What Is a Staging Site? A staging site is a private clone … Read more
Introduction If you’re looking to drive targeted traffic, increase brand awareness, or boost conversions in 2025, Google Ads remains one of the most effective digital marketing tools. This beginner’s guide will walk you through the fundamentals — from setting up your account to launching your first campaign — with up-to-date practices for today’s evolving ad … Read more
In today’s ultra-competitive marketplace, the ability to understand what makes customers tick isn’t just useful—it’s essential. That’s where sales psychology comes in. It bridges the gap between your product and your customer’s decision-making process, helping you convert interest into actual sales. Whether you’re a small business owner or part of a sales team, understanding the … Read more
Introduction TikTok is no longer just a platform for viral dance challenges and funny videos — it’s a full-fledged marketplace. With over a billion active users, it’s one of the most powerful platforms to launch and grow your business. If you’re ready to tap into this opportunity, here’s a step-by-step guide on how to start … Read more
Changing your domain name can feel like a major move — and it is. Whether you’re rebranding, merging, or simply found a better domain, making the switch doesn’t have to be a nightmare. With the right steps and a clear plan, you can update your website address without losing your hard-earned SEO or customer trust. … Read more
In today’s highly digital marketplace, your domain name is more than just a web address—it’s a business asset. While many small business owners stop at purchasing a single domain name, forward-thinking entrepreneurs are investing in domain portfolios. But what exactly is a domain portfolio, and why should you consider having more than one domain for … Read more
As a small business owner, you’re probably focused on getting customers, building your brand, and making sales. But there’s one asset you might be overlooking: your domain name—or better yet, your domain portfolio. In today’s digital economy, your domain name is like your digital storefront. And if you own more than one business, manage different … Read more
When you’re running a small business, having an online presence isn’t optional—it’s essential. But building a website might feel overwhelming, especially if you don’t have coding skills or a tech team. Luckily, there are several website builders designed with small businesses in mind. These tools make it easy to create a professional-looking site without breaking … Read more
When someone lands on your website, your homepage is your first impression — and we all know how much that counts. For small businesses, getting the homepage right isn’t just a matter of looking good. It’s about converting visitors into customers, building trust, and setting the tone for your brand. So, how do you make … Read more