Isaworld

The AI Revolution: Harnessing AI for Business Growth

AI for business growth

Let’s face it; Artificial Intelligence (AI) is no longer just tech talk or something that belongs in science fiction movies. It’s here, and it’s reshaping how businesses operate and grow — even in Nigeria. From automating daily tasks to personalizing customer experiences and making smarter decisions, AI is proving to be more than just a … Read more

What is Schema Markup? A Guide to SEO Success

Schema markup

If you want your website to stand out on Google, schema markup might be the secret weapon you’ve been overlooking. In this guide, we’ll break down exactly what schema markup is, why it matters, and how it can help you rank better and attract more clicks. What is Schema Markup? Schema markup is a type … Read more

How to determine your Facebook ad budget for 2025

Facebook ad budget

If you’ve ever asked yourself, “How much should I spend on Facebook ads?”—you’re not alone. Facebook (now under Meta) still ranks among the top platforms for advertising in 2025, but knowing how to set the right budget can make the difference between wasting money and seeing real results. Let’s break it down together in a … Read more

How to sell digital products + 10 profitable ideas to try

Sell digital products

Selling digital products is one of the smartest ways to make money online. Why? You create it once, and it keeps generating income—no inventory, no shipping stress, and very low overhead costs. Whether you’re a creative, a tech-savvy entrepreneur, or just someone looking for a side hustle, digital products open doors to passive income and … Read more

How Much Does It Cost to Start an Online Business in 2025

cost to start an online business in 2025

Starting an online business in 2025 doesn’t have to break the bank, but it does require some smart budgeting. Whether you’re planning to sell physical products, offer services, or start a digital brand, this guide breaks down the essential costs you should expect — in Naira. 1. Domain Name & Hosting – ₦20,000 to ₦50,000/year … Read more

Top 8 Social Media Marketing Trends to Watch in 2025

Social Media Marketing Trends 2025

Introduction Social media continues to evolve, shaping how businesses connect with their audiences. As we step into 2025, new trends will redefine the way brands engage, advertise, and build communities online. To stay ahead, businesses must adapt to these changes and leverage emerging technologies. In this article, we’ll explore the top eight social media marketing … Read more

How Does Google Ads Work? Your Guide to Advertising Success

Google ads

Understanding how Google Ads works can transform your business’s online visibility and revenue. How does Google Ads work? Your guide to advertising success explains everything you need to know to harness the power of this advertising platform effectively. What is Google Ads? Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to create … Read more

How to Drive Traffic to Your Website in the New Year

Websites

As the new year begins, understanding how to drive traffic to your website in the new year is crucial for achieving your online goals. Whether you’re looking to grow your audience, increase sales, or improve engagement, implementing effective strategies can make all the difference. 1. Optimize Your Website for SEO One of the most effective ways to … Read more