Re-engaging inactive email subscribers is crucial for maintaining a healthy and effective email marketing strategy. When subscribers become inactive, it impacts your email deliverability and engagement rates, ultimately affecting your business’s bottom line. Here are three steps to re-engage those dormant contacts and revive their interest in your offerings. Step 1: Identify and Segment Inactive … Read more
Improving your website’s SEO can be effectively achieved with the strategic use of stock images and videos. These visual elements not only attract visitors but also enhance your search engine ranking when used correctly. Here are five tips to improve SEO using stock images and videos. 1. Optimize File Names and Alt Text When using … Read more
Publishing your website can be an exciting milestone, whether you’re launching a personal blog, an online portfolio, or a full-fledged e-commerce site. This comprehensive guide will walk you through the seven essential steps to get your website live on the internet. Follow these steps to ensure a smooth and successful website launch. 1. Plan Your … Read more
It is important to learn ways to help your emails go viral. Email marketing stands as a cornerstone within the realm of lifecycle marketing, offering a direct line of communication with both potential and existing customers while maintaining a personalized touch. Its simplicity belies its effectiveness in fostering engagement and brand awareness. Perhaps one of … Read more
As a small business owner, you often wear many hats when first launching your company, including that of chief financial officer, solving cash flow problems is part of your core responsibilities. At the root of controlling your business’s finances, you need to understand how cash flows in and out daily, weekly and monthly. While managing … Read more
Your website is the most effective sales and marketing tool you have as a business owner. In few steps, you can create a beautiful personal or business website that engages visitors and excites them to work with you. Here’s how to get started. Let’s Get Started: Understanding Website Building So, what’s website building all about? … Read more