Writing Content for Your Website
Writing content for your website isn’t quite the same as writing content about every facet of your business. You should include on your website specific information and in a particular format.
Use familiar Words
Keep it short and to the point
Use Keywords
Use List and Steps
Know your audience
Build trust
Content Ideas For Pages on Your Website
We understand that sometimes you are unsure about the content you need for your website, but below we have compiled a list of ideas for pages that may assist you with gathering content.
Informational Website / Website Pages
Home Page: Introductory Page Content (Intro to Primary Services/Important Info/Promotions/Summary)
About Page: History, Bio, Vision, Mission, Values
Team Page: Team Members, Member Description/Bio, Links to Social Media or Resume
Services Page: Services Offered (Descriptions, Pictures, Prices)
Processes Page: Start to Finish Process, How To Get Started
Portfolio/Photo Gallery Page: Pictures of Work, Business, Links to Work, Provide Work
Reviews/Testimonials Page: Customer Feedback (Internal to Website) or External (Yelp.com, Google Reviews, etc.)
Affiliations: Past Clients, Current Clients, Charitable Contributions
FAQs Page: Frequently Asked Questions, Policies (Cancellation, Refund, Reimbursement)
Contact Page: Address, Location Instructions, Email, Phone Number, Hours of Operation (Include Time Zone)
External Links: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+, etc.
+eCommerce Website Pages
Store Page: Product Information, Specifications, Features, Pictures
Documents: Shipping Policy, Refund Policy, Reimbursement Policy
+Additional Functionality (Provide Needed Functionality)
Membership Functionality
Database Requirements
Blog
Additional Forms/Sign Ups
Custom Coding